BetBull
MVP for a London-based sports betting startup that helped close $80M+ in funding.
BetBull was a London-based sports betting startup. I joined to design the MVP. Both the production product real users would bet on, and the future-facing prototypes investors needed to see to fund the next chapter.
Context
The category was crowded with established operators competing on odds, bonuses, and acquisition cost. The bet was that there was room for a product that competed on UX instead. A betting experience that respected the user’s intelligence and made the workflow legible. That positioning had to be made visible in two places at once: in the actual MVP, and in the pitch.
What I designed
Core product flows for the MVP: the bet construction, slip, settlement, and account surfaces that handled the actual workflow at scale. Alongside them, investor-facing prototypes that showed where the product could go beyond the MVP, framed for narrative weight rather than build-readiness.
The trade-off
The risk of designing in two layers is that prototype polish drifts into the production scope. Investors react to ambition; users react to friction. We held the line: the MVP scope stayed disciplined and shipped on time, while the prototype track stayed clearly forward-looking and was used only in the pitch context. Two design tracks running in parallel without contaminating each other.
What it changed
Contributed to $80M+ in funding closure. Strong early retention after launch. Competing on legibility and pace rather than odds was readable to users in the metrics that mattered most for the category.
Role
Senior Product Designer. Owned the MVP product flows and the investor-facing prototype track that ran alongside them.