# Oncel Cebeci Product Leader, AI Systems & Design oncelcebeci@gmail.com · Bangkok, APAC · https://www.oncelcebeci.com ## Summary I turn ambiguous workflows, markets, and AI capabilities into products that ship. Product leader and AI systems builder with 18+ years across brand, consumer products, enterprise platforms, and AI-first software. Designer at the core, with hands-on range across product strategy, roadmap shaping, GTM systems, analytics, agentic workflows, inference paths, backend logic, and cross-platform product surfaces. Building with ML/AI since 2019, before it became a default product layer. ## Career - **2025-08** · Founded Tiny Things, an independent studio for AI-native and native software. · Bangkok - **2019-07** · Joined 90 Seconds as Head of UX & Design. · Singapore - **2016-03** · Joined Nimble, a product studio for startups and enterprise clients. · Bangkok - **2015-08** · Independent product work for founders and small teams. · Bangkok - **2015-04** · Joined BetBull as Senior Product Designer. · London - **2014-05** · Joined Dwarf Planet, the team behind Bundle News. · Istanbul - **2012-02** · Senior Art Director at Alafortanfoni. · Istanbul - **2010-04** · Moved to Istanbul, joined DasIstanbul. · Istanbul - **2008-09** · Started in Antalya, magazines and smaller local agencies. · Antalya ## Selected work - **2026-06** · AVE · Tiny Things (https://www.aivideoeditor.app) Signal: Designed and shipped an operational editing system where AI reads project context, plans work, and executes only through accountable native timeline tools. Solved: Unstructured footage, vague creative intent, and multi-format delivery pressure became a controlled workflow: analyze, plan, approve, edit, export. - **2026-06** · TheHood · Tiny Things (https://github.com/lemberalla/the-hood) Signal: Published a developer-preview agent runtime with CLI and MCP surfaces, role-bound loops, approval gates, and runtime-owned evidence. Solved: Ad-hoc agent chats became governed local loops where models suggest, the runtime enforces, and users approve risky actions. - **2026-04** · Manwe · Tiny Things (https://askmanwe.com) Signal: Built a macOS and web AI decision system with role-bound agents, 50+ evidence surfaces, claim audits, dissent, and Future Paths. Solved: Single-answer chat became a defensible workflow: research, dissent, claim checks, conviction shifts, Future Paths, and auditable decision records. - **2026-04** · Kiwa · Tiny Things · in progress (https://www.oncelcebeci.com/kiwa) Signal: Built a generative production studio for branching, saving, templating, and composing image, video, audio, and text outputs. Solved: Prompt results became reusable production chains creators could branch from, save, template, and run again across image, video, audio, and text. - **2026-03** · NotchLive · Tiny Things (https://notchlive.app) Signal: Shipped private on-device captions and translation for any Mac app, with no meeting bot or account. Solved: System audio from any Mac app became live captions and translations without a meeting bot, account, or cloud speech pipeline. - **2026-02** · NotchPad · Tiny Things (https://notchpad.app) Signal: Shipped a local-first Mac capture inbox for notes, clipboard, snippets, voice notes, and Apple Notes. Solved: Notes, clipboard history, snippets, voice notes, and Apple Notes moved into one private Mac inbox around the notch. - **2026-01** · Signal News · Tiny Things (https://apps.apple.com/app/signal-news/id6760105304) Signal: Built an iOS reader that clusters related coverage into finite briefings instead of another infinite headline feed. Solved: Disconnected headlines became story clusters with source context, connected events, predictions, and a clear endpoint. - **2025-04** · Content Manager · 90 Seconds (https://www.oncelcebeci.com/content-manager) Signal: Consolidated assets, comments, and approvals into one workspace; approval cycles dropped 35%. Solved: Scattered creative review became one asset workspace with focused comments, role-based approval, and 35% faster approval cycles. - **2022-06** · 90 Seconds Rebuild · 90 Seconds (https://www.oncelcebeci.com/90-seconds-rebuild) Signal: Rebuilt live ordering and delivery workflows for a global video platform; ordering became 6x faster and delivery accelerated 39%. Solved: A decade-old video platform kept serving live customers while ordering became 6x faster and delivery accelerated 39%. - **2021-06** · Vavda · Independent (https://www.oncelcebeci.com/vavda) Signal: Gave call-center teams one operating model for dashboards, reports, call review, filters, and role-specific workflows. Solved: Call-center teams got one reusable operating model for dashboards, reports, call review, filters, and role-specific workflows. - **2021-04** · Stella · Independent (https://www.oncelcebeci.com/stella) Signal: Designed an early AI/ML business-data interface with confidence, source disclosure, and visual answers. Solved: Natural-language data questions became visual business answers with confidence, source disclosure, and error states built in. - **2019-09** · belowmrkt · Independent (https://www.oncelcebeci.com/belowmrkt) Signal: Designed adaptive property search that learned from browsing behavior instead of repeated filter resets. Solved: Manual property filtering became search shaped by pauses, shortlists, revisits, and browsing behavior. - **2019-06** · Braive · Nimble (https://www.oncelcebeci.com/braive) Signal: Built clinical mental-health product patterns for privacy, accessibility, calm interaction, and reusable therapy modules. Solved: Clinical mental-health programs became structured digital modules that therapists, enterprises, and individuals could use. - **2019-05** · IceRed · Independent (https://www.oncelcebeci.com/icered) Signal: Shipped a complete event-management platform in three months; the design system improved development speed 25%. Solved: A three-month platform deadline became reusable event-management patterns that sped up development by 25%. - **2019-02** · Travelbook · Nimble (https://www.oncelcebeci.com/travelbook) Signal: Expanded a social travel product into planning, booking, discovery, and reviews without losing the community layer. Solved: A travel-story feed expanded into planning, booking, discovery, and reviews while keeping commerce inside the social journey. - **2018-09** · Yesmom · Independent (https://www.oncelcebeci.com/yesmom) Signal: Designed fertility and pregnancy tracking around calm guidance, optional reminders, and no streak-pressure mechanics. Solved: Sensitive fertility and pregnancy tracking shifted from dashboards and streaks to calm guidance users could trust. ## Practice - Product strategy, roadmaps, GTM systems, and launch loops. - Complex workflow design, platform UX, and enterprise product surfaces. - Cross-functional leadership across design, engineering, data, and operations. - Design at the core: interaction models, IA, design systems, research synthesis, prototypes, and usability review. ## AI product systems - Agent orchestration, retrieval, memory, ranking, and evidence quality. - Local and cloud inference, BYOK provider routing, and model selection. - Human-in-the-loop review, confidence, dissent, and audit trails. - On-device AI with MLX-Swift, Apple Foundation Models, llama.cpp, CoreML/WhisperKit, NLEmbedding, and DBSCAN. ## Build - Frontend: React, Next.js, Astro, TypeScript, modern CSS, SwiftUI, AppKit. - Backend/data: Node.js, Python, MongoDB, Postgres, Redis, SQLite/FTS5, GRDB, SwiftData, CloudKit. - AI/data: on-device RAG, Knowledge Memory, source/evidence indexing, inference routes. - Product infrastructure: billing hooks, licensing, analytics, internal tooling, and GTM surfaces. ## Education - Trakya University, Radio & Television (BA), 2010 ## Languages Turkish (native), English (full professional), Vietnamese (basic) ## Elsewhere - LinkedIn: https://www.linkedin.com/in/oncelcebeci/ - GitHub: https://github.com/lemberalla - X: https://x.com/oncelcebeci - Behance: https://www.behance.net/lemberalla - Studio: https://tinythings.app