Content Manager
One workspace for assets, comments, and approvals across creative teams.
Content Manager is the asset review system I led inside the 90 Seconds platform. It unifies what creative teams actually need to do (get assets in front of the right reviewers, capture focused feedback, and move work through to publish) into a single workspace.
Context
Across 90 Seconds, creative teams worked through endless chats, emails, and scattered cloud links. Feedback lived everywhere, versions multiplied, approvals took days. Collaboration had become coordination, and coordination was eating the work.
What I designed
The review workflow model. The information architecture. Asset organization. Approval patterns. The system around legacy constraints. Built around one source of truth for every file and every comment, with role-based approval and a list view tuned for fast scanning rather than the real-time co-editing several stakeholders kept asking for.
The trade-off
Real-time co-editing came up early and often. We prototyped both: concurrent annotation versus sequential commenting. Timed studies with four cross-functional teams showed the sequential model produced 25% clearer decisions and 10% faster reviews. Concurrent edits introduced version conflicts and turned the comment feed chaotic. We shipped focused annotations and role-based approval in the MVP and deferred co-editing until the workflow was actually asking for it.
What it changed
Approval cycles dropped 35%. Publishing consistency improved across regions. Teams stopped re-explaining the same file in three different threads.
Role
Lead Product Designer. Partnered closely with engineering and creative operations across timezones.