Work that worked
Most of design is just trying to get people to see the same thing at the same time.
Work that worked

Work that worked
Most of design is just trying to get people to see the same thing at the same time.
Work that worked

Most of design is just trying to get people to see the same thing at the same time.

Most of design is just trying to get people to see the same thing at the same time.

Rebuilding 90 Seconds without erasing what made it matter.
Rebuilding 90 Seconds without erasing what made it matter.

I’m Öncel, a multidisciplinary designer who creates products, systems and experiences people rely on every day. I’ve partnered with global brands and startups at different stages, taking ideas from zero to MVP, leading complex designs that reached millions of users and building foundational design systems that grow with teams.
Jul 2019 - Present
• Set global design strategy and vision for a video creation platform serving enterprise and SMB clients
• Directed a redesign that improved usability, increasing ordering speed 6x and reducing delivery times by 39%
Nimble
Mar 2016 - Jun 2019
• Launched 17 products across industries, shaping MVPs and go-to-market strategies for startups and Fortune 500 clients
• Built modular design systems that reduced development time by 30% and improved cross-platform consistency
BetBull
May 2015 - Feb 2016
• Designed the core product experience from the ground up,defining its MVP and interaction patterns
• Contributed to $80M+ in funding rounds by shaping investor-facing prototypes and improving early user retention
Singapore, Bangkok
Got something on your mind?
Just say hi. I reply quickly.
I’m Öncel, a multidisciplinary designer who creates products, systems and experiences people rely on every day. I’ve partnered with global brands and startups at different stages, taking ideas from zero to MVP, leading complex designs that reached millions of users and building foundational design systems that grow with teams.
Jul 2019 - Present
• Set global design strategy and vision for a video creation platform serving enterprise and SMB clients
• Directed a redesign that improved usability, increasing ordering speed 6x and reducing delivery times by 39%
Nimble
Mar 2016 - Jun 2019
• Launched 17 products across industries, shaping MVPs and go-to-market strategies for startups and Fortune 500 clients
• Built modular design systems that reduced development time by 30% and improved cross-platform consistency
BetBull
May 2015 - Feb 2016
• Designed the core product experience from the ground up,defining its MVP and interaction patterns
• Contributed to $80M+ in funding rounds by shaping investor-facing prototypes and improving early user retention
Singapore, Bangkok
Got something on your mind?
Just say hi. I reply quickly.
I’m Öncel, a multidisciplinary designer who creates products, systems and experiences people rely on every day. I’ve partnered with global brands and startups at different stages, taking ideas from zero to MVP, leading complex designs that reached millions of users and building foundational design systems that grow with teams.
Jul 2019 - Present
• Set global design strategy and vision for a video creation platform serving enterprise and SMB clients
• Directed a redesign that improved usability, increasing ordering speed 6x and reducing delivery times by 39%
Nimble
Mar 2016 - Jun 2019
• Launched 17 products across industries, shaping MVPs and go-to-market strategies for startups and Fortune 500 clients
• Built modular design systems that reduced development time by 30% and improved cross-platform consistency
BetBull
May 2015 - Feb 2016
• Designed the core product experience from the ground up,defining its MVP and interaction patterns
• Contributed to $80M+ in funding rounds by shaping investor-facing prototypes and improving early user retention
Singapore, Bangkok
Got something on your mind?
Just say hi. I reply quickly.