Selected work

Selected work

Selected work

Selected work

Selected work

A selection of systems, interfaces and ideas built over the years.

Laptop displaying customer stories, showcasing videos and user content on a digital interface.

Laptop screen displaying a video. The screen shows a person talking, and the recording equipment.

A laptop displaying a woman being filmed on a production set. The screen highlights the woman's face with a red circle.

Content Manager

SaaS, Asset Manager

Laptop screen displaying a video. The screen shows a person talking, and the recording equipment.

Content Manager

SaaS, Asset Manager

Laptop screen displaying a video. The screen shows a person talking, and the recording equipment.

Content Manager

SaaS, Asset Manager

01

01

01

Laptop displaying website with three e-books in blue, green, and black

Fineo

Fintech, Learning Platform

Laptop displaying website with three e-books in blue, green, and black

Fineo

Fintech, Learning Platform

02

Hand holding a smartphone displaying a business application with search bar, menu, and "Favorites" options.

Stella

Ai, Data Analytics

Hand holding a smartphone displaying a business application with search bar, menu, and "Favorites" options.

Stella

Ai, Data Analytics

03

Laptop showing Travelbook homepage interface with destination search and travel categories, placed on a sunlit beachside table with a tropical background.

Travelbook

Social, Travel

Laptop showing Travelbook homepage interface with destination search and travel categories, placed on a sunlit beachside table with a tropical background.

Travelbook

Social, Travel

04

Desktop and laptop showing Braive’s mental health platform with homepage hero and progress analytics dashboard in a calm, minimal workspace.

Braive

SaaS, Healthcare

Desktop and laptop showing Braive’s mental health platform with homepage hero and progress analytics dashboard in a calm, minimal workspace.

Braive

SaaS, Healthcare

05

Hand holding smartphone showing property listing interface with home details, price, and map view.

belowmrkt

Machine Learning, Real Estate

Hand holding smartphone showing property listing interface with home details, price, and map view.

belowmrkt

Machine Learning, Real Estate

06

Workhiro recruitment platform dashboard on laptop and mobile, displaying candidate pipeline and hiring stages.

Workhiro

SaaS, HR

Workhiro recruitment platform dashboard on laptop and mobile, displaying candidate pipeline and hiring stages.

Workhiro

SaaS, HR

07

Collection of health tracking app screens displaying daily logs, calendar, symptom analysis, and activity insights.

Yesmom

Mobile App, Healthcare

Collection of health tracking app screens displaying daily logs, calendar, symptom analysis, and activity insights.

Yesmom

Mobile App, Healthcare

08

Shop99 app interfaces showing store map, chat start screen, and product request conversation with Nike sneakers.

Shop 99

Ai, Chat Bot, E-commerce

Shop99 app interfaces showing store map, chat start screen, and product request conversation with Nike sneakers.

Shop 99

Ai, Chat Bot, E-commerce

09

Laptop showing Manhattan Chamber of Commerce homepage with New York skyline and join button.

MCC

Platform, Community

Laptop showing Manhattan Chamber of Commerce homepage with New York skyline and join button.

MCC

Platform, Community

10

Laptop displaying website with three e-books in blue, green, and black

Fineo

Fintech, Learning Platform

Laptop displaying website with three e-books in blue, green, and black

Fineo

Fintech, Learning Platform

02

Hand holding a smartphone displaying a business application with search bar, menu, and "Favorites" options.

Stella

Ai, Data Analytics

Hand holding a smartphone displaying a business application with search bar, menu, and "Favorites" options.

Stella

Ai, Data Analytics

03

Laptop showing Travelbook homepage interface with destination search and travel categories, placed on a sunlit beachside table with a tropical background.

Travelbook

Social, Travel

Laptop showing Travelbook homepage interface with destination search and travel categories, placed on a sunlit beachside table with a tropical background.

Travelbook

Social, Travel

04

Desktop and laptop showing Braive’s mental health platform with homepage hero and progress analytics dashboard in a calm, minimal workspace.

Braive

SaaS, Healthcare

Desktop and laptop showing Braive’s mental health platform with homepage hero and progress analytics dashboard in a calm, minimal workspace.

Braive

SaaS, Healthcare

05

Hand holding smartphone showing property listing interface with home details, price, and map view.

belowmrkt

Machine Learning, Real Estate

Hand holding smartphone showing property listing interface with home details, price, and map view.

belowmrkt

Machine Learning, Real Estate

06

Workhiro recruitment platform dashboard on laptop and mobile, displaying candidate pipeline and hiring stages.

Workhiro

SaaS, HR

Workhiro recruitment platform dashboard on laptop and mobile, displaying candidate pipeline and hiring stages.

Workhiro

SaaS, HR

07

Collection of health tracking app screens displaying daily logs, calendar, symptom analysis, and activity insights.

Yesmom

Mobile App, Healthcare

Collection of health tracking app screens displaying daily logs, calendar, symptom analysis, and activity insights.

Yesmom

Mobile App, Healthcare

08

Shop99 app interfaces showing store map, chat start screen, and product request conversation with Nike sneakers.

Shop 99

Ai, Chat Bot, E-commerce

Shop99 app interfaces showing store map, chat start screen, and product request conversation with Nike sneakers.

Shop 99

Ai, Chat Bot, E-commerce

09

Laptop showing Manhattan Chamber of Commerce homepage with New York skyline and join button.

MCC

Platform, Community

Laptop showing Manhattan Chamber of Commerce homepage with New York skyline and join button.

MCC

Platform, Community

10

02

Laptop displaying financial markets report with green and white design, surrounded by glass art.

Laptop displaying website with three e-books in blue, green, and black

Laptop displaying an online quiz question: "Which of the following statements regarding efficient markets is correct?"

Fineo

Fintech, Learning Platform

Person holding a smartphone, showing a graph on the screen to visualize data and analytics for financial tracking.

Hand holding a smartphone displaying a business application with search bar, menu, and "Favorites" options.

Person holding iPhone with a menu displayed on the screen. Phone is silhouetted against the white background.

Stella

Ai, Data Analytics

03

04

Travelbook mobile app screens showcasing city guides and restaurant listings, including Rouge Tomate Chelsea in New York.

Laptop showing Travelbook homepage interface with destination search and travel categories, placed on a sunlit beachside table with a tropical background.

Laptop displaying a pop-up window with information about a vacation. Pop-up contains information about a vacation rental.

Travelbook

Social, Travel

Collection of Braive mental health illustrations depicting emotions, anxiety, self-reflection, and personal growth.

Desktop and laptop showing Braive’s mental health platform with homepage hero and progress analytics dashboard in a calm, minimal workspace.

Laptop showing Braive quiz activity for social anxiety lesson with progress tracker in a night-themed environment.

Braive

SaaS, Healthcare

05

06

Real estate mobile app filter feature on multiple phones showing buy, rent, and sorting options with red accent theme.

Hand holding smartphone showing property listing interface with home details, price, and map view.

Close-up of real estate mobile app showing Ocean Club Residences and Skyline Drive property listings.

belowmrkt

Machine Learning, Real Estate

Laptop displaying Workhiro candidate management list with roles, statuses, and workflow tracking.

Workhiro recruitment platform dashboard on laptop and mobile, displaying candidate pipeline and hiring stages.

Workhiro

SaaS, HR

07

08

Health app dashboard showing ovulation prediction and cycle analysis charts with symptom tracking.

Collection of health tracking app screens displaying daily logs, calendar, symptom analysis, and activity insights.

Health app interface prompting user to confirm cycle tracking data and record daily physical and lifestyle habits.

Yesmom

Mobile App, Healthcare

Close-up of Shop99 mobile app showing product request chat with Nike Air Jordan listing.

Shop99 app interfaces showing store map, chat start screen, and product request conversation with Nike sneakers.

Shop99 branded $50 gift voucher in green packaging on a gradient background.

Shop 99

Ai, Chat Bot, E-commerce

09

10

Laptop showing MCC events calendar view with weekly and monthly event listings.

Laptop showing Manhattan Chamber of Commerce homepage with New York skyline and join button.

Manhattan Chamber of Commerce events schedule with podcast, marketing, and networking listings.

MCC

Platform, Community

About me

About me

I’m Öncel, a multidisciplinary designer who creates products, systems and experiences people rely on every day. I’ve partnered with global brands and startups at different stages, taking ideas from zero to MVP, leading complex designs that reached millions of users and building foundational design systems that grow with teams.

90 Seconds

Jul 2019 - Present

Head of UX & Design

• Set global design strategy and vision for a video creation platform serving enterprise and SMB clients

• Directed a product redesign that improved usability, increasing ordering speed 6x and reducing delivery times by 39%

90 Seconds

Jul 2019 - Present

Head of UX & Design

• Set global design strategy and vision for a video creation platform serving enterprise and SMB clients

• Directed a product redesign that improved usability, increasing ordering speed 6x and reducing delivery times by 39%

90 Seconds

Jul 2019 - Present

Head of UX & Design

• Set global design strategy and vision for a video creation platform serving enterprise and SMB clients

• Directed a product redesign that improved usability, increasing ordering speed 6x and reducing delivery times by 39%

I'm based in APAC

I'm based in APAC

Singapore, Bangkok

Singapore, Bangkok

7:58 PM

Say hi

Say hi

Got something on your mind?

Just say hi. I reply quickly.

Got something on your mind?

Just say hi. I reply quickly.

Got something on your mind?

Just say hi. I reply quickly.