Role:
Senior Web Designer
Role:
Senior Web Designer
Role:
Senior Web Designer
Role:
Senior Web Designer
Role:
Senior Web Designer
Date:
2015
Date:
2015
Date:
2015
Date:
2015
Date:
2015
Tags:
Platform, Community
Tags:
Platform, Community
Tags:
Platform, Community
Tags:
Platform, Community
Tags:
Platform, Community
Summary
Summary
Summary
A modern interface for a historic community. MCC brings structure, accessibility and quiet confidence to a platform built to last.
A modern interface for a historic community. MCC brings structure, accessibility and quiet confidence to a platform built to last.
A modern interface for a historic community. MCC brings structure, accessibility and quiet confidence to a platform built to last.





the challenge
the
challenge
Designing across distance
MCC was my first large-scale project built fully remote. Teams spread across three time zones worked to create a central web platform for content, data and communication. The challenge was to design something consistent and dependable when everything else, schedules, bandwidth and tools was in flux.
the challenge
Designing across distance
MCC was my first large-scale project built fully remote. Teams spread across three time zones worked to create a central web platform for content, data and communication. The challenge was to design something consistent and dependable when everything else, schedules, bandwidth and tools was in flux.





the constraints
the
constraints
Working apart, designing together
Working remotely meant progress was asynchronous. Each region handled different modules of the system with their own priorities and workflows. The design had to provide a shared foundation that kept everyone aligned without forcing uniformity. Communication structure became as important as visual structure.
the constraints
Working apart, designing together
Working remotely meant progress was asynchronous. Each region handled different modules of the system with their own priorities and workflows. The design had to provide a shared foundation that kept everyone aligned without forcing uniformity. Communication structure became as important as visual structure.





the process
the
process
Turning distance into discipline
I began by standardising patterns, from layout grids to typography and interaction logic, so every team could work independently without breaking coherence. Daily design handoffs evolved into a rhythm of documentation, prototypes and recorded feedback sessions. The focus was to make design scalable across distance, not just screens. Collaboration tools became part of the design system itself.
the process
Turning distance into discipline
I began by standardising patterns, from layout grids to typography and interaction logic, so every team could work independently without breaking coherence. Daily design handoffs evolved into a rhythm of documentation, prototypes and recorded feedback sessions. The focus was to make design scalable across distance, not just screens. Collaboration tools became part of the design system itself.





the principles
the
principles
System first, surface second
MCC’s interface design focused on repeatability and logic. Colour, spacing and type all served structure over style. Every component was documented, reusable and tested in live contexts. The result was a product that felt consistent whether viewed from Singapore, Stockholm or San Francisco.
the principles
System first, surface second
MCC’s interface design focused on repeatability and logic. Colour, spacing and type all served structure over style. Every component was documented, reusable and tested in live contexts. The result was a product that felt consistent whether viewed from Singapore, Stockholm or San Francisco.





the decisions
the
decisions
Designing for collaboration
The platform was too large for central ownership, so I built distributed decision frameworks. Templates, naming conventions and design tokens that allowed contributors to move fast without breaking alignment. The system shifted from pixel perfection to principle consistency. These rules later informed how I approach multi-team collaboration today.
the decisions
Designing for collaboration
The platform was too large for central ownership, so I built distributed decision frameworks. Templates, naming conventions and design tokens that allowed contributors to move fast without breaking alignment. The system shifted from pixel perfection to principle consistency. These rules later informed how I approach multi-team collaboration today.





the reflection
the
reflection
Design that endures
MCC showed that leadership in design means building systems that outlast trends. It was less about direction and more about stewardship. Creating foundations others could maintain, adapt and trust over time.
the reflection
Design that endures
MCC showed that leadership in design means building systems that outlast trends. It was less about direction and more about stewardship. Creating foundations others could maintain, adapt and trust over time.
Impact
Impact
Impact
MCC launched as a stable, dependable web platform that brought modern usability to a century-old community. The design system made updates predictable, documentation clear and remote collaboration seamless. Even a decade later, the interface still holds up. Structured, accessible and built for continuity rather than change.
MCC launched as a stable, dependable web platform that brought modern usability to a century-old community. The design system made updates predictable, documentation clear and remote collaboration seamless. Even a decade later, the interface still holds up. Structured, accessible and built for continuity rather than change.
MCC launched as a stable, dependable web platform that brought modern usability to a century-old community. The design system made updates predictable, documentation clear and remote collaboration seamless. Even a decade later, the interface still holds up. Structured, accessible and built for continuity rather than change.
About me
I’m Öncel, a multidisciplinary designer who creates products, systems and experiences people rely on every day. I’ve partnered with global brands and startups at different stages, taking ideas from zero to MVP, leading complex designs that reached millions of users and building foundational design systems that grow with teams.
90 Seconds
Jul 2019 - Present
Head of UX & Design
• Set global design strategy and vision for a video creation platform serving enterprise and SMB clients
• Directed a redesign that improved usability, increasing ordering speed 6x and reducing delivery times by 39%
Nimble
Mar 2016 - Jun 2019
Lead Product Designer
• Launched 17 products across industries, shaping MVPs and go-to-market strategies for startups and Fortune 500 clients
• Built modular design systems that reduced development time by 30% and improved cross-platform consistency
BetBull
May 2015 - Feb 2016
Senior Product Designer
• Designed the core product experience from the ground up,defining its MVP and interaction patterns
• Contributed to $80M+ in funding rounds by shaping investor-facing prototypes and improving early user retention
I'm based in APAC
Singapore, Bangkok
Say hi
Got something on your mind?
Just say hi. I reply quickly.
About me
I’m Öncel, a multidisciplinary designer who creates products, systems and experiences people rely on every day. I’ve partnered with global brands and startups at different stages, taking ideas from zero to MVP, leading complex designs that reached millions of users and building foundational design systems that grow with teams.
90 Seconds
Jul 2019 - Present
Head of UX & Design
• Set global design strategy and vision for a video creation platform serving enterprise and SMB clients
• Directed a redesign that improved usability, increasing ordering speed 6x and reducing delivery times by 39%
Nimble
Mar 2016 - Jun 2019
Lead Product Designer
• Launched 17 products across industries, shaping MVPs and go-to-market strategies for startups and Fortune 500 clients
• Built modular design systems that reduced development time by 30% and improved cross-platform consistency
BetBull
May 2015 - Feb 2016
Senior Product Designer
• Designed the core product experience from the ground up,defining its MVP and interaction patterns
• Contributed to $80M+ in funding rounds by shaping investor-facing prototypes and improving early user retention
I'm based in APAC
Singapore, Bangkok
Say hi
Got something on your mind?
Just say hi. I reply quickly.
About me
I’m Öncel, a multidisciplinary designer who creates products, systems and experiences people rely on every day. I’ve partnered with global brands and startups at different stages, taking ideas from zero to MVP, leading complex designs that reached millions of users and building foundational design systems that grow with teams.
90 Seconds
Jul 2019 - Present
Head of UX & Design
• Set global design strategy and vision for a video creation platform serving enterprise and SMB clients
• Directed a redesign that improved usability, increasing ordering speed 6x and reducing delivery times by 39%
Nimble
Mar 2016 - Jun 2019
Lead Product Designer
• Launched 17 products across industries, shaping MVPs and go-to-market strategies for startups and Fortune 500 clients
• Built modular design systems that reduced development time by 30% and improved cross-platform consistency
BetBull
May 2015 - Feb 2016
Senior Product Designer
• Designed the core product experience from the ground up,defining its MVP and interaction patterns
• Contributed to $80M+ in funding rounds by shaping investor-facing prototypes and improving early user retention
I'm based in APAC
Singapore, Bangkok
Say hi
Got something on your mind?
Just say hi. I reply quickly.
About me
I’m Öncel, a multidisciplinary designer who creates products, systems and experiences people rely on every day. I’ve partnered with global brands and startups at different stages, taking ideas from zero to MVP, leading complex designs that reached millions of users and building foundational design systems that grow with teams.
90 Seconds
Jul 2019 - Present
Head of UX & Design
• Set global design strategy and vision for a video creation platform serving enterprise and SMB clients
• Directed a redesign that improved usability, increasing ordering speed 6x and reducing delivery times by 39%
Nimble
Mar 2016 - Jun 2019
Lead Product Designer
• Launched 17 products across industries, shaping MVPs and go-to-market strategies for startups and Fortune 500 clients
• Built modular design systems that reduced development time by 30% and improved cross-platform consistency
BetBull
May 2015 - Feb 2016
Senior Product Designer
• Designed the core product experience from the ground up,defining its MVP and interaction patterns
• Contributed to $80M+ in funding rounds by shaping investor-facing prototypes and improving early user retention
I'm based in APAC
Singapore, Bangkok
Say hi
Got something on your mind?
Just say hi. I reply quickly.
About me
I’m Öncel, a multidisciplinary designer who creates products, systems and experiences people rely on every day. I’ve partnered with global brands and startups at different stages, taking ideas from zero to MVP, leading complex designs that reached millions of users and building foundational design systems that grow with teams.
90 Seconds
Jul 2019 - Present
Head of UX & Design
• Set global design strategy and vision for a video creation platform serving enterprise and SMB clients
• Directed a redesign that improved usability, increasing ordering speed 6x and reducing delivery times by 39%
Nimble
Mar 2016 - Jun 2019
Lead Product Designer
• Launched 17 products across industries, shaping MVPs and go-to-market strategies for startups and Fortune 500 clients
• Built modular design systems that reduced development time by 30% and improved cross-platform consistency
BetBull
May 2015 - Feb 2016
Senior Product Designer
• Designed the core product experience from the ground up,defining its MVP and interaction patterns
• Contributed to $80M+ in funding rounds by shaping investor-facing prototypes and improving early user retention
I'm based in APAC
Singapore, Bangkok
Say hi
Got something on your mind?
Just say hi. I reply quickly.
