Content Manager

Content Manager

Content Manager

Laptop displaying customer stories, showcasing videos and user content on a digital interface.
Laptop displaying customer stories, showcasing videos and user content on a digital interface.
Laptop displaying customer stories, showcasing videos and user content on a digital interface.

Role:

Lead Product Designer

Role:

Lead Product Designer

Role:

Lead Product Designer

Role:

Lead Product Designer

Role:

Lead Product Designer

Date:

2025

Date:

2025

Date:

2025

Date:

2025

Date:

2025

Tags:

SaaS, Asset Manager

Tags:

SaaS, Asset Manager

Tags:

SaaS, Asset Manager

Tags:

SaaS, Asset Manager

Tags:

SaaS, Asset Manager

Summary

Summary

Summary

A unified platform that brings every asset into one clear workspace, where creative teams can upload, review and approve without losing momentum. Built to turn feedback chaos into one voice.

A unified platform that brings every asset into one clear workspace, where creative teams can upload, review and approve without losing momentum. Built to turn feedback chaos into one voice.

A unified platform that brings every asset into one clear workspace, where creative teams can upload, review and approve without losing momentum. Built to turn feedback chaos into one voice.

Laptop screen displaying a video. The screen shows a person talking, and the recording equipment.
Laptop screen displaying a video. The screen shows a person talking, and the recording equipment.
Laptop screen displaying a video. The screen shows a person talking, and the recording equipment.
Laptop screen displaying a video. The screen shows a person talking, and the recording equipment.
Laptop screen displaying a video. The screen shows a person talking, and the recording equipment.

the challenge

the
challenge

Too many places to look

Across 90 Seconds, creative teams worked through endless chats, emails and scattered cloud links. Feedback lived everywhere, versions multiplied and approvals took days. What was meant to be collaboration had turned into confusion. Every team chasing the latest version instead of creating. Content Manager set out to fix that: one place for every asset, comment and decision.

the challenge

Too many places to look

Across 90 Seconds, creative teams worked through endless chats, emails and scattered cloud links. Feedback lived everywhere, versions multiplied and approvals took days. What was meant to be collaboration had turned into confusion. Every team chasing the latest version instead of creating. Content Manager set out to fix that: one place for every asset, comment and decision.

A laptop displaying a woman being filmed on a production set. The screen highlights the woman's face with a red circle.
A laptop displaying a woman being filmed on a production set. The screen highlights the woman's face with a red circle.
A laptop displaying a woman being filmed on a production set. The screen highlights the woman's face with a red circle.
A laptop displaying a woman being filmed on a production set. The screen highlights the woman's face with a red circle.
A laptop displaying a woman being filmed on a production set. The screen highlights the woman's face with a red circle.

the constraints

the
constraints

Designing inside the reality

The project evolved over eight months, giving space to explore, test and refine. The real challenge wasn’t time but legacy content. Years of disorganised assets and outdated file structures made it difficult to build a clean, unified system. The design had to work within those realities while staying intuitive for teams already using multiple tools across regions.

the constraints

Designing inside the reality

The project evolved over eight months, giving space to explore, test and refine. The real challenge wasn’t time but legacy content. Years of disorganised assets and outdated file structures made it difficult to build a clean, unified system. The design had to work within those realities while staying intuitive for teams already using multiple tools across regions.

Laptop screen showing video with sharing options: share link, Telegram, Whatsapp, Messenger, email and more.
Laptop screen showing video with sharing options: share link, Telegram, Whatsapp, Messenger, email and more.
Laptop screen showing video with sharing options: share link, Telegram, Whatsapp, Messenger, email and more.
Laptop screen showing video with sharing options: share link, Telegram, Whatsapp, Messenger, email and more.
Laptop screen showing video with sharing options: share link, Telegram, Whatsapp, Messenger, email and more.

the process

the
process

Observation before solution

I began by mapping how teams actually reviewed work. Where feedback broke down, where uploads stalled and how assets disappeared between links. From those insights, the focus shifted to clarity. Folders remained a core element, helping producers organise large volumes of footage without losing control. After multiple iterations, we tested three navigation models and settled on the fastest: a list view built for quick scanning and effortless context switching.

the process

Observation before solution

I began by mapping how teams actually reviewed work. Where feedback broke down, where uploads stalled and how assets disappeared between links. From those insights, the focus shifted to clarity. Folders remained a core element, helping producers organise large volumes of footage without losing control. After multiple iterations, we tested three navigation models and settled on the fastest: a list view built for quick scanning and effortless context switching.

Laptop screen showing video editing software interface. Previewing clips with options for selecting and previewing.
Laptop screen showing video editing software interface. Previewing clips with options for selecting and previewing.
Laptop screen showing video editing software interface. Previewing clips with options for selecting and previewing.
Laptop screen showing video editing software interface. Previewing clips with options for selecting and previewing.
Laptop screen showing video editing software interface. Previewing clips with options for selecting and previewing.

the principles

the
principles

Everything in its right place

Every part of the interface had to explain itself. The design focused on reusable systems rather than static screens, keeping interactions consistent across contexts. Momentum guided every choice. The less users had to think about navigation, the more they could focus on the work. And above all, every file and comment lived in one place, one source of truth.

the principles

Everything in its right place

Every part of the interface had to explain itself. The design focused on reusable systems rather than static screens, keeping interactions consistent across contexts. Momentum guided every choice. The less users had to think about navigation, the more they could focus on the work. And above all, every file and comment lived in one place, one source of truth.

Smartphone displaying a video interview with an "Approved" label and video controls.
Smartphone displaying a video interview with an "Approved" label and video controls.
Smartphone displaying a video interview with an "Approved" label and video controls.
Smartphone displaying a video interview with an "Approved" label and video controls.
Smartphone displaying a video interview with an "Approved" label and video controls.

the decisions

the
decisions

One feature at a time

During initial discovery sessions, several stakeholders requested real‑time co‑editing of assets. While co‑editing could reduce back‑and‑forth cycles, early prototypes revealed two issues: simultaneous editing introduced version conflicts and the comments feed became chaotic.

To evaluate the trade‑off, we built two prototypes. In the first, collaborators could annotate concurrently; in the second, users took turns commenting in sequence. We ran timed usability studies with four cross‑functional teams from marketing and sales. Participants using the sequential model reported 25% clearer decisions and completed reviews 10% faster. These findings led us to prioritise focused annotations and role‑based approval in the MVP, deferring real‑time co‑editing for a future release.

the decisions

One feature at a time

During initial discovery sessions, several stakeholders requested real‑time co‑editing of assets. While co‑editing could reduce back‑and‑forth cycles, early prototypes revealed two issues: simultaneous editing introduced version conflicts and the comments feed became chaotic.

To evaluate the trade‑off, we built two prototypes. In the first, collaborators could annotate concurrently; in the second, users took turns commenting in sequence. We ran timed usability studies with four cross‑functional teams from marketing and sales. Participants using the sequential model reported 25% clearer decisions and completed reviews 10% faster. These findings led us to prioritise focused annotations and role‑based approval in the MVP, deferring real‑time co‑editing for a future release.

Two smartphones displaying a video editing app, showcasing customer stories and interview footage.
Two smartphones displaying a video editing app, showcasing customer stories and interview footage.
Two smartphones displaying a video editing app, showcasing customer stories and interview footage.
Two smartphones displaying a video editing app, showcasing customer stories and interview footage.
Two smartphones displaying a video editing app, showcasing customer stories and interview footage.

the reflection

the
reflection

Design that gets out of the way

Once everyone could see the same thing, collaboration stopped feeling like coordination and started feeling creative again.

the reflection

Design that gets out of the way

Once everyone could see the same thing, collaboration stopped feeling like coordination and started feeling creative again.

Impact

Impact

Impact

Within twelve weeks, approval cycles dropped by 35 percent. Publishing consistency improved across all regions, and teams finally had a workspace that felt built for them. The noise was gone; work started to move again.

Within twelve weeks, approval cycles dropped by 35 percent. Publishing consistency improved across all regions, and teams finally had a workspace that felt built for them. The noise was gone; work started to move again.

Within twelve weeks, approval cycles dropped by 35 percent. Publishing consistency improved across all regions, and teams finally had a workspace that felt built for them. The noise was gone; work started to move again.

Fineo

Fineo

Fineo