Role:
Lead Product Designer
Role:
Lead Product Designer
Role:
Lead Product Designer
Role:
Lead Product Designer
Role:
Lead Product Designer
Date:
2019
Date:
2019
Date:
2019
Date:
2019
Date:
2019
Tags:
Fintech, Learning Platform
Tags:
Fintech, Learning Platform
Tags:
Fintech, Learning Platform
Tags:
Fintech, Learning Platform
Tags:
Fintech, Learning Platform
Summary
Summary
Summary
A modern learning platform for finance, law and business professionals, built from the ground up with a human-centered design approach.
A modern learning platform for finance, law and business professionals, built from the ground up with a human-centered design approach.
A modern learning platform for finance, law and business professionals, built from the ground up with a human-centered design approach.
the challenge
the
challenge
Professional tools, amateur experience
Fineo set out to unify how professionals learn and grow in finance. Across the industry tools felt disconnected; spreadsheets sat in one place, courses in another and insights scattered in between. The goal was to build a single platform that felt cohesive, credible and effortless to use, turning complex knowledge into something simple to master.
the challenge
Professional tools, amateur experience
Fineo set out to unify how professionals learn and grow in finance. Across the industry tools felt disconnected; spreadsheets sat in one place, courses in another and insights scattered in between. The goal was to build a single platform that felt cohesive, credible and effortless to use, turning complex knowledge into something simple to master.
the constraints
the
constraints
Balancing precision and pace
Financial data demands accuracy and trust. The interface had to simplify dense information without losing meaning. Accessibility and localisation added another layer, as Fineo needed to perform across languages and regions with a lean team and a tight schedule.
the constraints
Balancing precision and pace
Financial data demands accuracy and trust. The interface had to simplify dense information without losing meaning. Accessibility and localisation added another layer, as Fineo needed to perform across languages and regions with a lean team and a tight schedule.
the process
the
process
Building from fundamentals
The work began with understanding how professionals learn best. Research showed that users struggled most with inconsistency and scattered progress tracking. We designed a single design system that scaled easily, from dashboards to lessons. Each element had a clear role; spacing, rhythm and hierarchy did the heavy lifting. Rapid prototypes and testing rounds kept the product focused and fast.
the process
Building from fundamentals
The work began with understanding how professionals learn best. Research showed that users struggled most with inconsistency and scattered progress tracking. We designed a single design system that scaled easily, from dashboards to lessons. Each element had a clear role; spacing, rhythm and hierarchy did the heavy lifting. Rapid prototypes and testing rounds kept the product focused and fast.
the principles
the
principles
Consistency creates confidence
A shared visual and behavioural system tied everything together. Typography, spacing and motion stayed predictable across pages and devices. The result was a product that felt structured without being rigid, confident without being cold.
the principles
Consistency creates confidence
A shared visual and behavioural system tied everything together. Typography, spacing and motion stayed predictable across pages and devices. The result was a product that felt structured without being rigid, confident without being cold.
the reflection
the
reflection
Quiet design, strong impact
Fineo reminded me that the best design systems lead quietly. They make room for others to create.
the reflection
Quiet design, strong impact
Fineo reminded me that the best design systems lead quietly. They make room for others to create.
Impact
Impact
Impact
Fineo launched successfully across several markets. The platform helped users complete more lessons, spend longer on key modules and engage more deeply with financial content. A solid foundation now supports future features without adding friction.
Fineo launched successfully across several markets. The platform helped users complete more lessons, spend longer on key modules and engage more deeply with financial content. A solid foundation now supports future features without adding friction.
Fineo launched successfully across several markets. The platform helped users complete more lessons, spend longer on key modules and engage more deeply with financial content. A solid foundation now supports future features without adding friction.
About me
About me
I’m Öncel, a multidisciplinary designer who creates products, systems and experiences people rely on every day. I’ve partnered with global brands and startups at different stages, taking ideas from zero to MVP, leading complex designs that reached millions of users and building foundational design systems that grow with teams.
I'm based in APAC
I'm based in APAC
Singapore, Bangkok
Singapore, Bangkok
Say hi
Say hi
Got something on your mind?
Just say hi. I reply quickly.
Got something on your mind?
Just say hi. I reply quickly.
Got something on your mind?
Just say hi. I reply quickly.