Role:
Senior Product Designer
Role:
Senior Product Designer
Role:
Senior Product Designer
Role:
Senior Product Designer
Role:
Senior Product Designer
Date:
2019
Date:
2019
Date:
2019
Date:
2019
Date:
2019
Tags:
SaaS, HR
Tags:
SaaS, HR
Tags:
SaaS, HR
Tags:
SaaS, HR
Tags:
SaaS, HR
Summary
Summary
Summary
Workhiro rethinks hiring with a data-first approach. It helps recruiters see skills and experience clearly, reducing bias from keywords and formatting.
Workhiro rethinks hiring with a data-first approach. It helps recruiters see skills and experience clearly, reducing bias from keywords and formatting.
Workhiro rethinks hiring with a data-first approach. It helps recruiters see skills and experience clearly, reducing bias from keywords and formatting.





the challenge
the
challenge
Hiring that sees beyond keywords
Workhiro set out to bring a data-first perspective to recruitment. Traditional HR systems filtered candidates by keywords and formatting, often eliminating strong applicants too early. The goal was to design an interface that helped recruiters see skills and experience clearly not just parse resumes.
the challenge
Hiring that sees beyond keywords
Workhiro set out to bring a data-first perspective to recruitment. Traditional HR systems filtered candidates by keywords and formatting, often eliminating strong applicants too early. The goal was to design an interface that helped recruiters see skills and experience clearly not just parse resumes.





the constraints
the
constraints
Complex workflows, clear expectations
Recruitment processes differ widely across teams and regions. The system had to support multiple roles, approval paths and data views without fragmenting the experience. The challenge was to keep that flexibility while maintaining a single, predictable interface that stayed fast, clear and easy to read.
the constraints
Complex workflows, clear expectations
Recruitment processes differ widely across teams and regions. The system had to support multiple roles, approval paths and data views without fragmenting the experience. The challenge was to keep that flexibility while maintaining a single, predictable interface that stayed fast, clear and easy to read.





the process
the
process
Designing structure into flow
We mapped how recruiters actually move through candidate evaluation. Scanning, comparing, shortlisting and reviewing. Those patterns shaped a kanban-inspired system where each card held the right depth of data at the right time. I led design direction and system architecture, defining how information scaled from list view to detailed profiles. The interaction model prioritised speed: no extra clicks, no hidden steps.
the process
Designing structure into flow
We mapped how recruiters actually move through candidate evaluation. Scanning, comparing, shortlisting and reviewing. Those patterns shaped a kanban-inspired system where each card held the right depth of data at the right time. I led design direction and system architecture, defining how information scaled from list view to detailed profiles. The interaction model prioritised speed: no extra clicks, no hidden steps.





the principles
the
principles
Data first, design second
Typography, spacing and colour were used to surface hierarchy rather than decorate it. Visual noise was replaced with readable structure. The platform handled annotations, evaluations and progress tracking in one flow so teams could collaborate without losing focus. Every design decision aimed to make hiring feel analytical, not administrative.
the principles
Data first, design second
Typography, spacing and colour were used to surface hierarchy rather than decorate it. Visual noise was replaced with readable structure. The platform handled annotations, evaluations and progress tracking in one flow so teams could collaborate without losing focus. Every design decision aimed to make hiring feel analytical, not administrative.





the reflection
the
reflection
Design that sees people
Workhiro showed that design can change how companies read talent. By focusing on structure, fairness and usability, we turned hiring from a filtering process into an evaluation one.
the reflection
Design that sees people
Workhiro showed that design can change how companies read talent. By focusing on structure, fairness and usability, we turned hiring from a filtering process into an evaluation one.
Impact
Impact
Impact
Workhiro launched with strong adoption from pilot teams. Recruiters reported faster evaluations and better collaboration across departments. The structured design system became a model for later HR tools, proving that simplicity and data transparency can reduce bias and improve decision-making.
Workhiro launched with strong adoption from pilot teams. Recruiters reported faster evaluations and better collaboration across departments. The structured design system became a model for later HR tools, proving that simplicity and data transparency can reduce bias and improve decision-making.
Workhiro launched with strong adoption from pilot teams. Recruiters reported faster evaluations and better collaboration across departments. The structured design system became a model for later HR tools, proving that simplicity and data transparency can reduce bias and improve decision-making.
About me
I’m Öncel, a multidisciplinary designer who creates products, systems and experiences people rely on every day. I’ve partnered with global brands and startups at different stages, taking ideas from zero to MVP, leading complex designs that reached millions of users and building foundational design systems that grow with teams.
90 Seconds
Jul 2019 - Present
Head of UX & Design
• Set global design strategy and vision for a video creation platform serving enterprise and SMB clients
• Directed a redesign that improved usability, increasing ordering speed 6x and reducing delivery times by 39%
Nimble
Mar 2016 - Jun 2019
Lead Product Designer
• Launched 17 products across industries, shaping MVPs and go-to-market strategies for startups and Fortune 500 clients
• Built modular design systems that reduced development time by 30% and improved cross-platform consistency
BetBull
May 2015 - Feb 2016
Senior Product Designer
• Designed the core product experience from the ground up,defining its MVP and interaction patterns
• Contributed to $80M+ in funding rounds by shaping investor-facing prototypes and improving early user retention
I'm based in APAC
Singapore, Bangkok
Say hi
Got something on your mind?
Just say hi. I reply quickly.
About me
I’m Öncel, a multidisciplinary designer who creates products, systems and experiences people rely on every day. I’ve partnered with global brands and startups at different stages, taking ideas from zero to MVP, leading complex designs that reached millions of users and building foundational design systems that grow with teams.
90 Seconds
Jul 2019 - Present
Head of UX & Design
• Set global design strategy and vision for a video creation platform serving enterprise and SMB clients
• Directed a redesign that improved usability, increasing ordering speed 6x and reducing delivery times by 39%
Nimble
Mar 2016 - Jun 2019
Lead Product Designer
• Launched 17 products across industries, shaping MVPs and go-to-market strategies for startups and Fortune 500 clients
• Built modular design systems that reduced development time by 30% and improved cross-platform consistency
BetBull
May 2015 - Feb 2016
Senior Product Designer
• Designed the core product experience from the ground up,defining its MVP and interaction patterns
• Contributed to $80M+ in funding rounds by shaping investor-facing prototypes and improving early user retention
I'm based in APAC
Singapore, Bangkok
Say hi
Got something on your mind?
Just say hi. I reply quickly.
About me
I’m Öncel, a multidisciplinary designer who creates products, systems and experiences people rely on every day. I’ve partnered with global brands and startups at different stages, taking ideas from zero to MVP, leading complex designs that reached millions of users and building foundational design systems that grow with teams.
90 Seconds
Jul 2019 - Present
Head of UX & Design
• Set global design strategy and vision for a video creation platform serving enterprise and SMB clients
• Directed a redesign that improved usability, increasing ordering speed 6x and reducing delivery times by 39%
Nimble
Mar 2016 - Jun 2019
Lead Product Designer
• Launched 17 products across industries, shaping MVPs and go-to-market strategies for startups and Fortune 500 clients
• Built modular design systems that reduced development time by 30% and improved cross-platform consistency
BetBull
May 2015 - Feb 2016
Senior Product Designer
• Designed the core product experience from the ground up,defining its MVP and interaction patterns
• Contributed to $80M+ in funding rounds by shaping investor-facing prototypes and improving early user retention
I'm based in APAC
Singapore, Bangkok
Say hi
Got something on your mind?
Just say hi. I reply quickly.
About me
I’m Öncel, a multidisciplinary designer who creates products, systems and experiences people rely on every day. I’ve partnered with global brands and startups at different stages, taking ideas from zero to MVP, leading complex designs that reached millions of users and building foundational design systems that grow with teams.
90 Seconds
Jul 2019 - Present
Head of UX & Design
• Set global design strategy and vision for a video creation platform serving enterprise and SMB clients
• Directed a redesign that improved usability, increasing ordering speed 6x and reducing delivery times by 39%
Nimble
Mar 2016 - Jun 2019
Lead Product Designer
• Launched 17 products across industries, shaping MVPs and go-to-market strategies for startups and Fortune 500 clients
• Built modular design systems that reduced development time by 30% and improved cross-platform consistency
BetBull
May 2015 - Feb 2016
Senior Product Designer
• Designed the core product experience from the ground up,defining its MVP and interaction patterns
• Contributed to $80M+ in funding rounds by shaping investor-facing prototypes and improving early user retention
I'm based in APAC
Singapore, Bangkok
Say hi
Got something on your mind?
Just say hi. I reply quickly.
About me
I’m Öncel, a multidisciplinary designer who creates products, systems and experiences people rely on every day. I’ve partnered with global brands and startups at different stages, taking ideas from zero to MVP, leading complex designs that reached millions of users and building foundational design systems that grow with teams.
90 Seconds
Jul 2019 - Present
Head of UX & Design
• Set global design strategy and vision for a video creation platform serving enterprise and SMB clients
• Directed a redesign that improved usability, increasing ordering speed 6x and reducing delivery times by 39%
Nimble
Mar 2016 - Jun 2019
Lead Product Designer
• Launched 17 products across industries, shaping MVPs and go-to-market strategies for startups and Fortune 500 clients
• Built modular design systems that reduced development time by 30% and improved cross-platform consistency
BetBull
May 2015 - Feb 2016
Senior Product Designer
• Designed the core product experience from the ground up,defining its MVP and interaction patterns
• Contributed to $80M+ in funding rounds by shaping investor-facing prototypes and improving early user retention
I'm based in APAC
Singapore, Bangkok
Say hi
Got something on your mind?
Just say hi. I reply quickly.
