Yesmom

Yesmom

Yesmom

Collection of health tracking app screens displaying daily logs, calendar, symptom analysis, and activity insights.
Collection of health tracking app screens displaying daily logs, calendar, symptom analysis, and activity insights.
Collection of health tracking app screens displaying daily logs, calendar, symptom analysis, and activity insights.

Role:

Senior Product Designer

Role:

Senior Product Designer

Role:

Senior Product Designer

Role:

Senior Product Designer

Role:

Senior Product Designer

Date:

2018

Date:

2018

Date:

2018

Date:

2018

Date:

2018

Tags:

Mobile App, Healthcare

Tags:

Mobile App, Healthcare

Tags:

Mobile App, Healthcare

Tags:

Mobile App, Healthcare

Tags:

Mobile App, Healthcare

Summary

Summary

Summary

Yesmom is a fertility and pregnancy companion that turns health data into daily guidance. Designed to feel calm, clear and human.

Yesmom is a fertility and pregnancy companion that turns health data into daily guidance. Designed to feel calm, clear and human.

Yesmom is a fertility and pregnancy companion that turns health data into daily guidance. Designed to feel calm, clear and human.

Health app dashboard showing ovulation prediction and cycle analysis charts with symptom tracking.
Health app dashboard showing ovulation prediction and cycle analysis charts with symptom tracking.
Health app dashboard showing ovulation prediction and cycle analysis charts with symptom tracking.
Health app dashboard showing ovulation prediction and cycle analysis charts with symptom tracking.
Health app dashboard showing ovulation prediction and cycle analysis charts with symptom tracking.

the challenge

the
challenge

Designing calm into health

Yesmom set out to make fertility and pregnancy tracking less clinical and more personal. Most health apps overwhelmed users with numbers and notifications. The goal was to create an experience that supported, informed and reassured. A companion, not a dashboard.

the challenge

Designing calm into health

Yesmom set out to make fertility and pregnancy tracking less clinical and more personal. Most health apps overwhelmed users with numbers and notifications. The goal was to create an experience that supported, informed and reassured. A companion, not a dashboard.

Health app interface prompting user to confirm cycle tracking data and record daily physical and lifestyle habits.
Health app interface prompting user to confirm cycle tracking data and record daily physical and lifestyle habits.
Health app interface prompting user to confirm cycle tracking data and record daily physical and lifestyle habits.
Health app interface prompting user to confirm cycle tracking data and record daily physical and lifestyle habits.
Health app interface prompting user to confirm cycle tracking data and record daily physical and lifestyle habits.

the constraints

the
constraints

Medical data, emotional design

Designing for health means balancing accuracy with empathy. The app had to handle sensitive information, maintain user trust and follow medical guidance while staying approachable. Every detail, from tone to timing, needed to support comfort and confidence.

the constraints

Medical data, emotional design

Designing for health means balancing accuracy with empathy. The app had to handle sensitive information, maintain user trust and follow medical guidance while staying approachable. Every detail, from tone to timing, needed to support comfort and confidence.

Two mobile screens showing health app calendar and completion message after logging daily activities.
Two mobile screens showing health app calendar and completion message after logging daily activities.
Two mobile screens showing health app calendar and completion message after logging daily activities.
Two mobile screens showing health app calendar and completion message after logging daily activities.
Two mobile screens showing health app calendar and completion message after logging daily activities.

the process

the
process

Built from real stories

We began with interviews and daily tracking studies to understand how women approached fertility and pregnancy data. That research shaped the interface. Clear patterns, gentle transitions and language that informed without pressure. I led design direction, defining interaction principles and working closely with content and clinical partners to align guidance with user behaviour.

the process

Built from real stories

We began with interviews and daily tracking studies to understand how women approached fertility and pregnancy data. That research shaped the interface. Clear patterns, gentle transitions and language that informed without pressure. I led design direction, defining interaction principles and working closely with content and clinical partners to align guidance with user behaviour.

User settings page of Yesmom mobile application.
User settings page of Yesmom mobile application.
User settings page of Yesmom mobile application.
User settings page of Yesmom mobile application.
User settings page of Yesmom mobile application.

the principles

the
principles

Soft structure, steady rhythm

The design aimed to disappear into the routine. Colour and motion followed purpose, typography stayed quiet and feedback loops were subtle. Each screen carried calm focus. Enough information to guide, never enough to overwhelm.

the principles

Soft structure, steady rhythm

The design aimed to disappear into the routine. Colour and motion followed purpose, typography stayed quiet and feedback loops were subtle. Each screen carried calm focus. Enough information to guide, never enough to overwhelm.

Pregnancy confirmation modal of Yesmom mobile application.
Pregnancy confirmation modal of Yesmom mobile application.
Pregnancy confirmation modal of Yesmom mobile application.
Pregnancy confirmation modal of Yesmom mobile application.
Pregnancy confirmation modal of Yesmom mobile application.

the reflection

the
reflection

Empathy, measured

Yesmom made precision feel human. Every interaction was deliberate, supportive and calm. Empathy stayed the quiet constant that turned data into reassurance.

the reflection

Empathy, measured

Yesmom made precision feel human. Every interaction was deliberate, supportive and calm. Empathy stayed the quiet constant that turned data into reassurance.

Impact

Impact

Impact

Yesmom launched as a trusted companion app for fertility and pregnancy tracking. Users reported stronger engagement and emotional connection compared to typical health apps. The design helped transform routine tracking into moments of reassurance and reflection.

Yesmom launched as a trusted companion app for fertility and pregnancy tracking. Users reported stronger engagement and emotional connection compared to typical health apps. The design helped transform routine tracking into moments of reassurance and reflection.

Yesmom launched as a trusted companion app for fertility and pregnancy tracking. Users reported stronger engagement and emotional connection compared to typical health apps. The design helped transform routine tracking into moments of reassurance and reflection.

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